I use content design and product strategy to lead teams, launch products, and build brands.
UX work
A system for collecting job preferences
Created UX patterns and content standards to consistently collect job feedback across products.
→ UX Research
→ Content Design
→ Stakeholder Alignment
→ Design System
Useful pay information for every job
Aligned teams to one, shared framework for pay information and designed a suite of experiences to collect and display each job's compensation details.
→ Project Lead
→ UX Copy & A/B Tests
→ Content Modeling
→ Design Direction
→ Taxonomy & Metadata
Unified vision for the job seeker experience
Turned disparate product roadmaps into a cohesive experience vision that pushed Indeed beyond a job search website.
→ Content Audit
→ Product Vision
→ Design Prototypes
→ VP Alignment
→ Storytelling
brand & product strategy work
A rebrand & new app to put Payactiv back at #1
Helped passionate founders simplify their message and launch an app that doubled their customer base.
→ Brand Positioning
→ Product Definition
→ Message Development
→ Mobile App IA
→ UX Copy
→ Design Language System