I'm a UX lead who drives product strategy through content design.
I have 15+ years of experience launching products, mentoring designers, and building the content systems that help companies scale.
What I’m best at:
0 to 1 products I’ve launched products in almost every industry by working directly with CEOs and helping teams navigate the discomfort of making something new. I ship products, brands, and the go-to-market content that positions new ideas for success.
Leading project teams I design the approach and establish team rituals that let us create, pivot, and get stakeholder alignment as a natural byproduct of our process. I lead us through ambiguity and get critical buy-in through both grassroots collabs and executive storytelling.
Senior content practitioner & mentor I've been the first content hire, the team builder, and the lead IC taking on high-profile projects that prove content's strategic value. I grow the practice by cultivating community and mentoring designers on how to have more influence on their products and teams.
Turning chaos into scalable systems Growing orgs leave a lot of mess behind—duplicative work, conflicting features, abandoned initiatives. I find the patterns in the mess, design cohesive solutions, and scale them through more flexible processes and documentation.
A few UX case studies
Indeed
A cohesive system for collecting feedback that increased job applications.
Designed more effective UX patterns and created a lexicon of terms and data formats that improved the relevance of jobs seen by job seekers across Indeed.
Indeed
A unified experience vision that highlights the information job seekers care about most
Turned disparate product roadmaps into a holistic vision that pushed Indeed beyond a job search website.
Indeed
A modular system to show useful pay information for every type of job on Indeed
Aligned teams to one, shared framework for pay information and created an occupation-aware system for collecting and displaying the right pieces of data for each type of compensation.
frog
A rebrand & new app put Payactiv back at #1
Helped passionate founders simplify their message and launch an app that doubled their customer base.
Indeed
Finding and fixing the IA issue at the root of top customer complaints
Created a content model and new UX patterns for the more complex details of hourly shift jobs to solve three different crises affecting Indeed’s largest clients.
Coming soon.
Let’s work together
I’m currently looking for my next role as a UX leader; somewhere with an ambitious team tackling messy, meaningful problems.
I’m also collaborating with agencies and startups on brand and product strategy work.