I design compelling experiences through clear language, shared frameworks, and information systems that help platforms shift and scale.
Selected work /
Indeed
Experience Architecture
Case study 01
Led a company-wide redesign of Indeed’s information architecture to improve outcomes for our highest-spending clients and unlock better UX for the underserved majority of users: hourly workers.
Activities
Indeed
Content Design, Design System
Case study 02
Designed scalable patterns for collecting user preferences across the platform. Better UX increased data collection while content standards ensured the data collected would improve job recommendation models.
Activities
Payactiv
Brand Strategy & Product Design
Case study 03
Helped passionate fintech founders simplify their message and launch an app experience that doubled their customer base.
Activities
Careswitch
Digital Product Ecosystem, HIPAA
Case study 04
Co-created the brand and product with founders, built website and launch comms, and designed the IA and HIPAA-compliant information management for v1 of their product suite: the agency management system, caregiver app, and patient portal.App store | Website
Activities
Results
ExxonMobil
Rewards App, Experience Strategy
Case study 05
Created a context-aware home screen, streamlined notifications, and turned a complex rewards program into a playful points-earning experience.App store
Activities
Results
Blue Cross Blue Shield
Healthcare, Content Strategy
Case study 06
Content strategy helped Florida Blue turn buried features into evidence of a community-minded healthcare company. Restructured the corporate site, created page templates, crafted brand messaging, and designed an audience-specific navigation.
Activities
CUNA
Fintech, Whitelabel product
Case study 07
The Credit Union National Association (CUNA) wanted to offer their members a white-labeled digital lending app, including a loan term simulator and loan application chat assistant to help member credit unions generate leads while maintaining compliance.
Activities
National Grocer
Research, Experience design
Case study 08
A research program and experience vision to help a national grocer organize for the future of shopping. Reimagined the customer experience across marketing, eCommerce, merchandising, store operations, and loyalty programs by grounding concepts in shopper archetypes and proposing an experience roadmap that shifts the brand from selling ingredients to making meals.
Activities
Results