Unified vision for the job seeker experience
Case Study | Lead UXCD | Indeed
→ Content Audit
→ Product Vision
→ Design Prototypes
→ VP Alignment
→ Storytelling
The Problem
At one point, every product team in the job seeker org of Indeed created their own vision for their own piece of the puzzle. Teams were taking the initiative to try and communicate their thinking to others, but each vision didn’t account for the end-to-end user experience across products—and worse, the roadmaps often conflicted or even competed with one another.
So, we audited the visions, highlighted gaps, built on shared truths, and created a unified vision prototype that inspired both users and product teams alike.
The Audit
I broke everything out of its original formats–decks, docs, figma screens, and videos–and mapped planned features to the job seeker journey to visualize the conflicts and gaps.
The vision statements spoke to incremental improvements—better, more, the best—but we dug into the research that led to key features and found some shared truths we could build on.
More than the sum of its parts
Originally, we were asked to “stitch together” the team visions so everyone could see things in one place. But we found central themes across products: offering many modes of personalized discovery, clearer, more comprehensive job information, and the ability to learn about new careers and occupations while searching.
A first impression that’s more than just a search bar
The enticing new Indeed.com could preview the types of companies, jobs, and occupations found in there!
A personalized feed with suggested paths to explore
A guided search helps you think through what kind of jobs you want to see.
More scannable job cards & personalized suggestions to refine or expand your search
More compelling job descriptions based on the information that job seekers (and employers) actually want
Employers can promote highlights while job seekers see complete shift, commute, and compensation details for every kind of job.
Occupation guides that help job seekers find new career pathways
Better information,
better experience
We validated these concepts with users, who responded strongly to the ways this design prioritized the information they cared about most
And we wrapped it all up neatly for the VP of UX to share with the company.
Every worker understood. Better jobs delivered.
Indeed can become a trusted career advisor.
This effort changed the way Indeed did product visions & feature planning.
It’s difficult to measure the impact of an internal vision in typical metrics, but we became the default duo for every platform vision and the designs from this prototype sparked a number of initiatives:
More scannable job card design
A modular content system for better job descriptions
A pay transparency and shift & schedule initiative
A push for adding maps or commute time to on-site jobs
& a “Pathfinder” team was formed to help job seekers find occupations based on their skills and interests, which was the beginning of Indeed’s AI Career Scout product.
