Useful pay information for every job on Indeed

Case Study | Lead UXCD | Indeed

→ Project Lead
→ UX Copy & A/B Tests
→ Content Models
→ Shared Frameworks for Teams
→ UX Research
→ Design Direction
→ Taxonomy & Metadata

The Problem

In 2022, Indeed issued a mandate to have useful pay information for 90% of jobs on the platform. After months, the team had made significant technical improvements but was stumped by a lack of progress.

I was called in to do some copy tests, but uncovered patterns in the content that took the initiative in a new direction.

What happens when content is at the helm

After I joined as UX lead…

  1. Able to reach business objectives by looking at how people use information to make decisions and complete their tasks

  2. Created a shared framework to align UX & backend teams

  3. A modular system of design components

  4. An experience vision and lasting changes

Better information,
better experience

We validated these concepts with users, who responded strongly to the ways this design prioritized the information they cared about most

And we wrapped it all up neatly for the VP of UX to share with the company.

Every worker understood. Better jobs delivered.
Indeed can become a trusted career advisor.

This effort changed the way Indeed did product visions & feature planning.

It’s difficult to measure the impact of an internal vision in typical metrics, but we became the default duo for every platform vision and the designs from this prototype sparked a number of initiatives:

  • More scannable job card design

  • A modular content system for better job descriptions

  • A pay transparency and shift & schedule initiative 

  • A push for adding maps or commute time to on-site jobs

& a “Pathfinder” team was formed to help job seekers find occupations based on their skills and interests, which was the beginning of Indeed’s AI Career Scout product.