I'm a UX lead who drives product strategy through content design.
I have 15+ years of experience launching products, mentoring designers, and building the content systems that help companies scale.
A few case studies
Indeed
Turning siloed solutions into a cohesive system for collecting job seeker preferences
Created more effective UX patterns and a lexicon of terms and data formats to help Indeed consistently collect job feedback across products.
Indeed
A unified experience vision that highlights the information job seekers care about most
Turned disparate product roadmaps into a holistic vision that pushed Indeed beyond a job search website.
Indeed
A modular system to show useful pay information for every type of job on Indeed
Aligned teams to one, shared framework for pay information and created an occupation-aware system for collecting and displaying the right pieces of data for each type of compensation.
frog
A rebrand & new app put Payactiv back at #1
Helped passionate founders simplify their message and launch an app that doubled their customer base.
Indeed
Finding and fixing the IA issue at the root of top customer complaints
Created a content model and new UX patterns for the more complex details of hourly shift jobs to solve three different crises affecting Indeed’s largest clients.
Coming soon.
What I’m best at:
0 to 1 products I’ve launched products in almost every industry by working directly with CEOs and helping teams navigate the discomfort of making something new. I ship products, brands, and the go-to-market content that positions new ideas for success.
Leading project teams I design the approach and establish team rituals that let us create, pivot, and get stakeholder alignment as a natural byproduct of our process—not extra work. I lead us through ambiguity and get critical buy-in through grassroots collabs and executive storytelling.
Senior content practitioner & mentor I've been the first content hire, the team builder, and the lead IC taking on high-profile projects that prove content's strategic value. I grow the practice by cultivating community and mentoring designers on how to have more influence on their products and teams.
Turning chaos into scalable systems Growing orgs leave a lot of mess behind—duplicative work, conflicting features, abandoned initiatives. I find the patterns in the mess, design cohesive solutions, and scale them through sustainable systems and documentation.
Let’s work together
I’m currently looking for my next role as a UX leader; somewhere with an ambitious team tackling messy, meaningful problems.
I’m also collaborating with agencies and startups on brand and product strategy work.