Company Rebrand & App Redesign | Payactiv

→ Brand Positioning
→ Information Architecture
→ UX Writing
→ Content Guidelines

I helped reposition the fintech brand by clarifying Payactiv’s valprop into compelling marketing messages and overhauling their primary app into an experience that saw 2x customer acquisition, a 40% rise in user engagement, and won 3 design awards.

---

Request full case study

The Shared Vision for the World’s #1 Job Website | Indeed

→ C-Suite Alignment
→ Product Vision & Strategy
→ Storytelling
→ Prototyping

A small team of senior product folks crafted a vision for the future of hiring that would align leaders, inspire teams, and demonstrate how AI would become our edge. I interviewed & aligned C-suite, co-created designs, and crafted the story that brought it to life.

---

Request full case study

Clear Pay Information on Every Job | Indeed

→ Team Lead
→ Content Audits & Models
→ UX Research
→ UX Design
→ Taxonomy & Metadata

I researched and designed a suite of experiences to collect better pay information from employers and make total compensation clearer to job seekers.

---

Request full case study

A System for Collecting Job Preferences | Indeed

→ UX Research
→ Content Design
→ Design System

I designed a consistent, scalable pattern for collecting users’ job preferences and helped lay the foundation for a more cohesive job matching experience across the Indeed platform.

---

Request full case study